Comment on Is Black Friday a spectacular own goal for retailers? by Jason Gerrard

Hindsite is a wonderful thing! I recall being at the Drapers award winning breakfast in Nov 2014 which was attended by the great and the good. It was just after the first Black Friday the UK had experienced with those awful images of hordes of customers fighting over a large screen TV. At that breakfast Eric Musgrave held a straw pole asking all the retailers what thir experience was and if they felt it was a good idea. ALL in the room,including senior members of major retail groups extolled the...